The word “customer” does not really reflect the way we treat the people we cooperate with and the organisations we equip with our products. The word “partner” seems to be much more appropriate. When building our relationships with people we focus mainly on their permanence and make sure they are based on trust that stems from the real benefits we offer the other party. And this is what we concentrate on inn our second CSR report, which we present in this issue of UP^STREAM magazine.
In the current issue: