It is the second time the Nowy Styl Group will present its ideas at the Stockholm Furniture Fair on 4-8 February. This year you will find us on stand A21:20. We took the liberty to paraphrase the well-known greeting: “Good to see you again” to show how excited we are before our second visit to the capital of Sweden, where we wish to meet with the guests and show them our new ideas.
Stockholm Furniture & Light Fair is one of the major furniture events in Sweden and in Europe. It has been attracting thousands of visitors for 70 years now. The guests include fans of Scandinavian design, architects, designers and other professionals. Each year a few hundred exhibitors present new and upcoming trends, which could be a valuable inspiration.
We have been present on the attractive, yet demanding Scandinavian market for quite a couple of years now. We are gradually increasing our share in this market and expanding our product portfolio addressed to Scandinavian clients. Lots of patience and effort is needed to win their trust and attention. This is why we decided to revisit the Stockholm trade fair. This time we want to show a different face of our company – explains Bartosz Karasiński, Export Sales Department Director for the Nowy Styl Group.
As regards the layout of the stand itself, this time we want to showcase the solutions proposed by one of our brands, Kusch+Co, recognised and admired among architects and designers. Their ideas fit in with the nature and subject matter of the trade fair. The Kusch+Co portfolio is a response to the changes observed in office environment. The Creva Desk set, with its understated, elegant look and original design, is an excellent combination of workspace and a meeting room. The tables come with a whole range of other Creva products – from Creva Stools and Creva Benches to comfortable Creva Soft Seatings, all of which can be put together in various arrangements. For those who appreciate bold design, Kusch+Co has come up with the Lupino chair, while those that value stability and lightness will definitely fall for the Arn chair. A table top hovering high above the floor? This is what 9500 High Table looks and feels like. It was made for informal meetings and conferences.
All the products are manufactured in the Nowy Styl plants, with our own components and many natural raw materials. This year we would also like to invite you on a short tour of the Wood Processing Plant in Rzepedź, which holds a special place among all of our facilities. It will be a unique opportunity to learn about the history of a certain log: a starting point of the production process – says Agata Zawiślak, Sales Manager for the Nowy Styl Group.
We will also present a new office chair. In this one, we focused on the ergonomic aspect and clean lines. The chair was designed for an egalitarian office, where everybody has a right to comfort and health, regardless of their physical features or position in the company. This chair will go with the eModel desk, where the designers have focused on keeping only the essentials. In other words, it’s pure functionalism.
The area of the stand is more than 90 square metres and although it may initially seem illogical, it was prepared to show the abundance of minimalism. The leading motifs include: streamlined shapes and vintage style drawing on the 1970s/80s, as well as velvet upholstery and colours inspired by Scandinavian trends. All of this has been combined with raw interiors: grey concrete and steel constructions. In the office we want to feel at ease. We want to feel at home. This trend is currently on the increase, and it was additionally enhanced with the design of the stand itself.
The trade fair in Stockholm will last until Saturday, 8th February. We will be waiting for you on stand A21:20.
We would also like to invite you to visit our website updated especially for the trade fair. You will learn more about the products presented in the capital of Sweden and about the inspiring production process itself: The Nowy Styl Group at the trade fair in Stockholm.