Brand competency confirmed with the top award: we have won the "German Brand Award 2017" in the category "Interior and Living" for outstanding brand management.
The "German Brand Award" is the top award for successful brand management in Germany sponsored by the German Design Council committee and the German Brand Institute. It discovers, presents and awards outstanding brands and brand makers. In 2017, in its second edition already, the German Brand Award has given out accolades to the personalities and companies which are pioneers in the world of brands on account of their innovative brands, logical brand management and consistent brand communication.
In essence, the "German Brand Award" can be summarised as follows.
"Committed to the competitiveness of the German brand, praised by top designers, backed up by an expert jury from science and commerce, the German Brand Award is a unique communication forum, giving companies the opportunity to put the entire range of their brand competency on show," says Gordon Arnemann, Nowy Styl Group Managing Director, Marketing and Distribution Germany. "Nowy Styl Group showed here that it is a leader and pacemaker in its overall brand competency."
The "German Brand Award 2017" confirms the success and excellence of Nowy Styl Group's brand management officially, putting it in black and white. The path to this award is a real challenge.
"Whoever comes out on top against the high-quality competition here really proves that they are one of the very best," declares Corinna Graf, Nowy Styl Group Marketing Manager in Germany. "This is underlined by the reputation of the Design Council, the knowledge and skill of the jury and the demanding nomination procedure. The furnishing specialist is delighted with the German Brand Award 2017."
Nowy Styl Group convinced the high-powered, independent and interdisciplinary jury of experts with its all-round competency in the decisive assessment criteria: brand perception / brand characteristics, distinguishing from the competition, homogeneity in appearance, design quality, brand fit, independence, degree of innovation, aesthetics, product graphic and product semantics, user-friendliness, functionality and ease of use, usefulness, ecological quality, social acceptability, accessibility, symbolic and emotional content, durability, relevance to the target user group and economic success.
The personal, certified "German Brand Award 2017" was given to Nowy Styl Group, represented by Gordon Arnemann and Corinna Graf, yesterday at the official award gala in Berlin.