Tapa pouffes were used as element of set design for the famous movie Loro, inspired by the career of the former Italian Prime Minister Silvio Berlusconi. The furniture “starred” in one of the main scenes.
Loro, the latest picture by the Oscar winning Italian Director Paolo Sorrentino (The Great Beauty, Youth and more) tells the story of the former Italian Prime Minister Silvio Berlusconi, a controversial billionaire and the central figure of many high-profile political, financial and sex scandals. The production had its Italian premiere in the spring of 2018. Originally, the film had two parts. Now it is shown in cinemas around the world in an abridged version.
A set of Tapa pouffes made by Nowy Styl Group was used in a scene set in the garden of Berlusconi’s villa in Sardinia. Tapa was designed by Mac Stopa of Massive Design studio.
The designer’s idea was to create pouffes that would resemble an architectural sculpture rather than a typical piece of office furniture. Tapa’s original appearance and functionality have already won wide recognition among many design professionals. The pouffes have won a number of prestigious design awards, including the Best Of Year Awards from the international magazine Interior Design.
In the spring of 2017, Nowy Styl Group showed it at Salone del Mobile in Milan. It was then that the company’s stand was visited by film set designer Giulia Busnengo, who was looking for furnishings to use in Paolo Sorrentino’s latest film. Tapa caught her eye immediately. “I imagined the scene taking place at a party in Berlusconi’s villa. The pouffes seemed to match it just perfectly. I was fascinated by the original, modern design and the functionality of the pouffes. A few people can sit on it at the same time, and each of them can take a different body position: with the face, side or back to the viewer, which creates an amazing effect” says the set designer.
On the set, the Tapa was placed between a huge dining table for over 50 people and a stage. A group of beautiful women were seated on the pouffs by the director, forming an intriguing human sculpture, as intended by the set designer.
For Nowy Styl Group, the offer to have the pouffes “star” in the film was another confirmation that the Tapa found a niche as we aim to change the way of thinking about the workplace by warming up office spaces. Thanks to furniture such as Tapa, they are no longer associated only with a cluster of desks. Office interiors become more friendly and beautiful.
Photos by Indigo Film