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A virtual project for a real office (video)

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A virtual project for a real office (video)

Can a customer visualise the arrangement of a new office before its realisation? Can a customer switch the furniture system for a completely different one with a single click? Can a customer walk around an open space, sit comfortably in a managerial office or test the functionality of a conference hall? Yes, of course! The #OfficeVR application, which we created together with i3D, makes all this possible. Would you like to learn more?

Why did we decide to enter the world of new technologies, not only in terms of manufacturing products, but also to present our solutions? – We currently have 29 showrooms located in the biggest European cities, from Warsaw through London, Paris and Berlin to Moscow. However, their limited area doesn’t allow us to present the whole scale of possibilities we offer. Thanks to the #OfficeVR application, we can expand the space to practically any dimensions – says Magdalena Tokarczyk-Cyran, Marketing Director at Nowy Styl Group. – Moreover, the application enables us to prepare personalised projects that take into account the conditions of a particular office and customers’ equipment preferences – she concludes.

Successful premiere at the ORGATEC fair

We presented the application for the first time at the ORGATEC fair that took place in Cologne on 25–29 October. The fair is considered the most important event in the office space equipment industry. At our stand, covering 1,200 m², we had two VR rooms. They were visited by over 500 people, who spent 100 hours there in total. All the users, including visitors from Germany, Poland, Chile and Dubai, were hugely impressed and our stand was acclaimed the most technologically advanced in the whole history of the fair.

– The information about the VR room at our stand spread like wildfire. Our stand was visited by a lot of people who had heard about our innovative solution and wanted to try it out. For 99% of them, our VR office was the first they had ever seen. Some of the visitors looked below a desk or lay down on a carpet and were surprised that they were able to see our products from different perspectives. There was often someone trying to touch the furniture, which was of course impossible, but proved that our virtual office made a very realistic impression. Customers, architects and our dealers were all delighted with our idea and the quality of its realisation. Nowy Styl Group was perceived – as an unquestionable pioneer in using a virtual reality in the furniture industry – says Agnieszka Tilborghs, Marketing Specialist. This was also confirmed by an invitation our company received – to take part in the VR Warsaw Day 2016 conference as a lecturer.

Showroom 2.0.

The exceptionally positive reactions to the #OfficeVR application at the fair confirmed our conviction that it is worth implementing the solution in our showrooms, so a wider group of our customers and architects can use it.

– In November and December we are going to prepare first demonstrations in Cracow, Warsaw, Łódź, Gdańsk and Poznań. However, our aim is to make the VR office a permanent element of our showrooms – firstly in Poland and later abroad. The application already provides visitors with an incredible feeling of being in a real office, allowing them to see the real distance, height and dimensions of spaces. We are going to continue developing the application and improving it – we are planning to add new furniture systems and colour concepts, as well as increasing the possibility of adjusting a virtual walk to the conditions of a particular space – claims Michał Kita, Graphic Design Team Manager, responsible for the VR project. – We are working on the possibility of creating different scenes, from small offices to huge open spaces in business centres. #OfficeVR is a new quality in the conversations we have with our customers because it allows us to define their expectations and concepts at an early stage, which is a good starting point for a successful project – concludes Konrad Majewski, Online Marketing Manager, responsible for the VR project.

It is worth mentioning that, according to our philosophy We KNOW HOW to #MakeYourSpace, we not only take the place into consideration, but also the people who work in it and the processes they realise when creating an office arrangement project. Only by considering these three elements together can we create a project for an office that is adjusted to a particular organisation, improving team efficiency and helping a company realise its business aims.

Read more about our new philosophy at www.nowystylgroup.com/mys and on social media under the hashtag #MakeYourSpace.

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